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(Solved) (Latest ver. Aug 2020) - Meeting The Industry Norm But Losing Money

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Samuel Miliken's company has reported losses from operations for several years. Industry standards indicate that prices are normally set at 30% above manufacturing cost, which Miliken has done. Assuming that his other costs are aligned with industry norms, how could Miliken continue to lose money while his competitors earn a profit?

Please explain. Thank you.


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This question was answered on: Sep 16, 2020

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